Internet Marketing Jargans

• Caching is the process of website information or images being stored for easier and quicker access by end users.

• Click Through is the process of clicking through to advertiser’s products or services via online ads.

• Cost per Click is the cost paid per click through.

• Conversion rate is the percentage of visitors who eventually take some action.

• Dead Link is a link that points to another website that is no longer there.

• Description tag is an html tag created and used on websites by the website owners to provide descriptions to search engines.

• Domain name is the address or URL where a website can be located.