Affiliate Dictionary


AdWords is a paid search advertising program run by Google.

Affiliate is someone who promotes a product or service on behalf of a merchant and earns a commission for each sale or referral made.

Article Marketing is the process of submitting articles to article directories with the intention of generating free traffic to web-sites via information included in the bio or resource box.

Auto responders are automatic email response programs.

Bandwidth is the amount of data that can be transmitted along a channel over a period of time usually expressed as bits per sec-ond.

Banner Ad is an advertisement on a website that usually links to another website or landing page.

Blog is a personal online journal where information and personal thoughts are shared on a regular basis via publications, questions, comments etc.

Caching is the process of website information or images being stored for easier and quicker access by end users.

Click Through is the process of clicking through to advertiser’s products or services via online ads.

Cost per Click is the cost paid per click through.

Contextal Advertising is a form of advertising usually text based that are targeted to the content on that page.

Conversion rate is the percentage of visitors who eventually take some action.

Dead Link is a link that points to another website that is no longer there.

Description tag is an html tag created and used on websites by the website owners to provide descriptions to search engines.

Domain name is the address or URL where a website can be located.

Ezine is an electronic magazine or newsletter etc that is distributed via the internet or by email.

Forum is an online community where visitors and like minded individuals read and post information on common interests. Frames break a website into different sections.

Google AdSense is a contextual advertising program run by Google.

Home Page is the main page of any website.

HTML or Hyper Text Mark up Language is the code used by website developers to make websites.

Impressions are the number of times a web page ad is displayed.

Inbound Link is a link from other sites to yours. It’s a link that directs traffic to your sites.

Java Script is a webpage language including commands provided by the web browser.

Jargons are words and terms used by companies or groups that are specific to their industry.

Keywords are words used by individuals in performing searches on the internet.

Keyword research involves searching for keywords related to a website and the analysis of this information to determine the most effective ones to use.

Leads can be an email address or contact information that is collected.

Navigation is the clickable links within a website allowing movement from page to page.

Outbound Link is a link from your website to another website.

Pay per Click is an affiliate marketing program where the affiliate is paid based on the number of clicks generated by his/her ads or links.

Pay per Lead is an affiliate marketing program where the affiliate is paid based on the number of qualifying leads generated.

Pay per Sale is an affiliate marketing program where the affiliate is paid based on qualifying sales.

Payment threshold is the minimum amount of commission that have to be accumulated before payment is made to an affiliate.

Pop up Ad is an extra web browser advertising some product or service that sometimes open on top or popup when you visit a website.

Reciprocal Links are links between two sites upon the agreement by the website owners to exchange links.

RSS abbreviation for Really Simple Syndication are web feed formats or feeds that shows frequently updated work such as blog entries, videos, audios and other information. The RSS reader will check for new information relevant to the type of feed readers or publishers subscribe to and download the information to the website accordingly.

Search Engine is responsible for performing searches on the worldwide web via its large databases.

Search Engine Optimization is the practice of optimizing a web-site so that it obtains high rankings from search engines.

Spamming includes sending excessive emails, newsletters to per-sons who did not request them, promoting or selling your products or services in forums etc and not really participating.

Squeeze Page is a page created to try and obtain a person’s email, address or phone number. This info may be obtained by giving away freebies such as discounts, ebooks, newsletters, free tips etc.

Super Affiliate is an affiliate capable of generating a significant percentage of an affiliate programs activity.

Text Ad is an advertisement that uses text- based hyperlinks.

Title Tag defines the title of the document or page and is an html tag used to define the text in the top line of a web browser.

Two tier Affiliate program is an affiliate program where affiliates earn commission on their own conversions as well as on the conversions of other affiliates they refer to the program.

URL or Uniform Resource Locator is the address of each web-site usually beginning with http://Linkpopularity increases the more frequently a website is linked to and this usually results in more weight in its rankings.

Webhosting involves the hosting of websites by providing space on servers for websites to host their information.

Website traffic is the number of visits or visitors to a particular website